WHO I AM
My name is Martino Motti, born in 1966, owner of Imagemotti Sas since 2016 and even before of Martino Motti Fotografia since 1992. In my professional life I have been working in different photographic branches, from reportage photography to underwater photography, from still life to industrial photography, from commercial to furniture and architecture and finally, for about 20 years, I have dedicated myself exclusively to nautical photography on yachts and superyachts. It is passion that guides my choices in life, and this specialization is no exception: boats and the sea have always been the driver that pushes me to live in an environment that I love and respect. Having worked in such different fields has allowed me to accumulate experiences and techniques that I use today, mixing them, if necessary, to obtain the best results. The necessity to photograph a boat or a yacht basically arises from three needs: the sale of the new, the sale of used boats and the charter. The photo shoots, although similar, differ in style and substance by communicating different characteristics: The photo shooting for the sale of the new boats needs to emphasize the architecture, style, materials, technique and performance. The photo shooting for the sale of used boats items emphasizes the merits, the style, the line and the aesthetics, the quality of the materials, the state of affairs, the mechanical, hydraulic and electronic systems, trying not to highlight any deterioration too much, if there are any. The photo shooting for charter, on the other hand, tends to communicate the beauty and comfort of the boat, the safety on board, the machinery, the electrical and plumbing systems, the kitchen, the crew, the optionals, the toys and the pleasure of life on board, trying to create images WOW effect, perhaps at dawn or dusk, with the aim of suggesting and attracting potential guests. In conclusion, every situation implies taking advantage of all possible opportunities to create beauty and scenery. After 20 years of work as a boat photographer I am used to acting without assistants, to offer maximum flexibility and above all total discretion on board: I have often found myself working on very large yachts, over 80 meters, with owners on board, who hardly noticed my presence. I am also a certified drone pilot so that I am autonomous and do not need other people. Over the years I have combined photography with other services such as video shooting and 360 ° virtual tours, extremely powerful tools for best illustrating boats. Since 1997 I have also been a freelance journalist, I have been writing about boating since 2002 and texting boats for the most important magazines in the sector: I know what I photograph and that is why I know what I do. In conclusion, I can say that being a photographer of boats, yachts and sailboats is a particular job that can only be done best by those who are used to being on board and sailing. In fact, I am the owner of a sailboat and the sea is my life.
WHO I AM... A LITTLE FICTIONAL...
A spot on the map, an isolated island in the ocean, a distant country which is seemingly unattainable... Western Samoa in the Pacific Ocean. A harsh land of dark rocks and steep, impenetrable forests and isolated coral coasts but sweet for palm trees, white coral sand beaches and fales, the typical local houses without walls with a roof of palm fronds. The harbour of Apia is busy of small fishing boats, large fishing vessels from Japan and decrepit commercial cargo. The Nivaga II, an old ship mixed passenger / cargo awaits us at the dock. We sailed on a fiery afternoon many years ago, the temperature is hell and smells intense, the island gradually disappears, the swelling waves of the Pacific engulf us. My wife Isabella and I are the only white people, there was no room in the cabin and inside, we'll sleep on the deck, along with dozens of local people, the glittering starry of the equatorial ocean will be our blanket and the eerie silence of the ocean broken only by the dull roar of the engine, the song of the wind and the screech of boobies will be our soundtrack. Three days and two nights' sailing, 550 miles to the north; a thin strip on the horizon at dawn is the atoll of Fakaofo, the first of three of the Archipelago of Tokelau . Certainly heaven must be like that: white beaches, turquoise lagoons, coral reefs, friendly and simple people, outrigger canoes and ancient traditions. As there is no harbor, the aluminum dinghy is carrying people and goods to and from the ship to the island: we take the opportunity to dive in the warm, transparent but absolutely unknown equatorial waters. The reefs welcome us, the first visitors as aliens, with a virgin and unspoiled ecosystem, colorful fishes, turtles, sea rays and sharks are in the carousel. The dull roar of the ocean is a primordial vibration, the adrenaline flowing liquid and boiling in the arteries. We are happy.
It 's passion that has led me to all this, the same which leads me today to photograph yachts and to continue living the sea with the same spirit of that time.
It 's passion that has led me to all this, the same which leads me today to photograph yachts and to continue living the sea with the same spirit of that time.
Positive elements:
- Novation = innovation and continuous research.
- Performance = my photos help to improve the image of the customer's company.
- Customized service = flexibility of the structure on the needs of the customer.
- Problem Solving = ability to face and solve any situations.
- Design - aesthetic - artistic value = strong aesthetic sense.
- Martino Motti Brand Reputation = signed by those who got to know and appreciate my photographic services.
- Very good quality / price ratio = fair fee in relation to the benefits obtained by the client using the photo.
- Accessibility = easy management of files.
- Simple management of the relationship / contact = email, phone, facebook, linkedin, data entered on web portals.